Independent founder-built product
Building, testing, and responsibly repositioning a real product.
PawCircle Membership was my own attempt to help pet owners and local service providers connect directly. The product launched; the paid model did not gain enough traction.
01 / The problem
A two-sided marketplace needs more than working software.
PawCircle needed to serve pet owners and service providers, establish local trust, enable direct communication, and create enough geographic density to be useful. I built the product and promoted it locally, but the initial outreach did not create enough new membership.
02 / My role
From product decisions to production troubleshooting.
I was the founder, product owner, designer, developer, operator, and customer contact. That meant implementing the application, connecting outside services, answering member questions, investigating failures, and deciding what to do when the business evidence did not support continued paid operation.
03 / Implementation
The system behind the membership experience.
- Responsive React interfaces for pet owners and service providers
- Registration, authentication, protected areas, profiles, and role-based behavior
- Direct messaging and member communication flows
- Supabase and PostgreSQL data integration
- Stripe membership workflows and Vercel deployment
- Debugging across registration, profiles, messaging, payments, data, and deployment
04 / Outcome
The responsible decision was to close the paid product.
I canceled subscriptions, issued refunds, deactivated former memberships, cleared payment identifiers, disabled Stripe payment paths, and converted the site into a fictional demonstration. This is not a commercial-success story. It is evidence of ownership, technical breadth, customer responsibility, and honest response to market feedback.